The Shades

    Everyone has a seat at this table. Schmooze. Kvell. Mazel. Chutzpah.

    Four shades inspired by four personalities you probably know, love, or happen to be. Meet the shades, get to know their undertones, and learn how to wear each one.

    Go ahead. Find yours.

    The Schmear in Schmooze, a warm, naturally. peach blush balm

    Schmooze

    Has never met a stranger. Schmooze is the one who walks in knowing two people and leaves knowing everyone. Warm, social, and always ready with a story, she has a way of making everyone feel like they’ve known each other for years. She doesn’t work the room. It just sort of happens.

    Shade Family
    Peach
    Undertone
    Warm, naturally.
    Best For
    Fair to light skin tones, or anyone after that fresh, just-back-from-a-walk flush. No actual walk required.

    How To Use

    1. Using your fingertip or a brush, tap a little onto the tops of the cheekbones.
    2. Blend up toward the temples for a soft, lifted flush.
    3. Add another layer when you want a little more glow. The Schmear likes to build.
    4. Tap whatever’s left onto the lips and lids for an easy, monochromatic look.
    Shop SchmoozeFind My Shade
    The Schmear in Kvell, a cool. her enthusiasm makes up for it. berry plum blush balm

    Kvell

    Has plenty to be proud of. Kvell is your biggest fan—and she wants everyone to know it. Your good news is her good news, your wins are worth celebrating, and yes, she’s probably already told someone about you. Around here, being proud is a love language.

    Shade Family
    Berry Plum
    Undertone
    Cool. Her enthusiasm makes up for it.
    Best For
    Medium to deep skin tones and anyone who loves a rich, stained flush. Compliments encouraged.

    How To Use

    1. Start with a light touch. A little goes a long way with this one.
    2. Tap, don’t drag, to keep the color soft and sheer.
    3. Build in thin layers until you’ve got exactly the depth you want.
    4. Soften the edges with a clean fingertip. No harsh lines here.
    Shop KvellFind My Shade
    The Schmear in Mazel, a cool. lucky her. rose. a classic for good reason. blush balm

    Mazel

    Has luck on her side. Mazel is the one who can always find something worth celebrating. An optimist with a knack for good timing, she notices the little wins, believes something good is probably around the corner, and never needs much of a reason to raise a glass. Call it luck. She calls it Tuesday.

    Shade Family
    Rose. A classic for good reason.
    Undertone
    Cool. Lucky her.
    Best For
    Light to medium skin tones and anyone looking for an everyday pink that always seems to work out.

    How To Use

    1. Smile and tap onto the apples of the cheeks. Easiest placement trick in the book.
    2. Blend outward and slightly upward for a soft, lifted flush.
    3. Add another layer when the occasion—or your mood—calls for a little more.
    4. Finish with a dab on the center of the lips to bring it all together.
    Shop MazelFind My Shade
    The Schmear in Chutzpah, a warm. just like her. terracotta. not exactly shy. blush balm

    Chutzpah

    Has never asked for permission. Chutzpah knows what she thinks and isn’t particularly interested in keeping it to herself. Confident, warm, and willing to say what everyone else was thinking, she brings a little boldness wherever she goes. Somebody had to say it.

    Shade Family
    Terracotta. Not exactly shy.
    Undertone
    Warm. Just like her.
    Best For
    Medium to deep skin tones and anyone after a sun-warmed, bronzed finish. Subtlety was never the point.

    How To Use

    1. Sweep across the cheekbone and up toward the hairline.
    2. Blend with a light hand so it reads sun-kissed, not stripey.
    3. Take a little onto the bridge of the nose for a warmed-up effect.
    4. Layer over or under your usual bronzer to deepen it.
    Shop ChutzpahFind My Shade
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