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Rooted in culture.
Open to everyone.
nosh started the way a lot of the best things do, through people, through stories, through something shared.
We grew up surrounded by strong women who knew the power of showing up. A grandmother who never left the house without the perfect lip. A mom who made everything feel pulled together, even when it wasn't. A house full of conversation, laughter, and the kind of rituals you don't realize are shaping you until much later.
Somewhere along the way, it clicked: beauty was never just about how something looked. It was about how it felt, and who you shared it with.
Built by Sisters. Made To Be Shared.
nosh was founded by sisters Brooke and Samantha, with the support of their brother Brian. What started as a feeling—something they couldn’t quite name but knew deeply—turned into a brand.
They wanted to create beauty that felt like the moments they grew up with: getting ready together, borrowing something from their mom’s makeup bag, passing down the things that mattered.
Because the best parts of beauty aren’t solitary.
They’re shared.
"We built nosh to celebrate the things that matter most: connection, culture, confidence, and a good sense of humor. We hope you see a little bit of yourself in it."
Brooke & Samantha, Founders
Our Top Priorities
Clean Ingredients
No gimmicks. No scare tactics. Just thoughtfully chosen ingredients that work hard, feel good, and earn a permanent spot in your makeup bag.
Legacy
Some things are too good not to pass down. A favorite lipstick shade. A family story. A perfectly timed piece of advice. We believe in honoring the traditions, wisdom, and connections that link generations and shape who we become.
Joy
Humor is one of the oldest beauty secrets we know. It brightens a room, softens a hard day, and looks good on everyone. We believe the best beauty products do the same.
Community
Jewish culture is at the heart of nosh, but connection is for everyone. We're building a community brought together by stories, humor, and the belief that beauty is better when it's shared.